Zareen - Tea for her

Zareen - Tea for Her 

  ISPAHANI has a long history of providing the highest quality tea while serving the community at large. Our teas are known and appreciated in Bangladesh.

Our Tea Department selects, blends and packs the finest Bangladeshi teas for both the local and international markets. It prides itself on quality and achieves a very high degree of customer satisfaction. Best selling brands such as Mirzapore Best Leaf, Mirzapore Double Chamber Tea Bags and Blenders Choice are market leaders and household names in Bangladesh. The latest addition to our range of brands is "Zareen - Tea for Her" targeting the top end users.

Mission

• To achieve excellence in consumer satisfaction by providing top quality tea
• To create a dynamic & proactive environment for the employees
• Move forward and grow at the same time consolidate our position based on the consumers.

Target Market Based on Segmentation:

Geographic
Country City Country Region	Bangladesh Dhaka, Chittagong, Sylhet, Rajshahi, Khulna,Barishal Urban, Suburban and rural areas
Demographic
Age Gender Family size Life Cycle Occupation Monthly Income	10 – all ages people Male and Female No bar Married, Unmarried Student, Service holder, Business holder, small businessperson 8000++
Psychographic
Social Class Life Style	Higher Class and Middle Class people Smart, Classy

Integrated  Marketing Communications : The integrated campaign, which will be deployed nation wide in over 10 markets across TV, print, digital, out-of-home and retail, highlights the

 “ Zareen – Tea for her”

Advertising : Ispahani Mirzapore Zareen has many Print ads, Billboard ads, Tv commercial.

Print Ads: Ispahani Mirzapore Zareen has many unique print ads this ad was published on the mother’s day in Daily Star, Prothom Alo front page. Actually it was two way move mother’s day and re-launching new pack design of Ispahani Zareen.

Billboard Ads : Ispahani Mirzapore Zareen wants to give their information for some urban people by Billboard ads. Their Billboard ads are also very interesting. 

TV Commercial ads : Ispahani Mirzapore Zareen provide their ads  in many TV channels.  They made some heart touching ads.

Direct Marketing: Ispahani Mirzapore Zareen provided some product for some customer by direct marketing. They sells some product by their own employee.

Internet Marketing: Ispahani Mirzapore Zareen also used internet marketing for promote their product. They use some blog, Facebook fan pages, websites etc.

Sales Promotion: Sales promotion is any initiative undertaken by an organization to promote an increase in sales. They also has a sales promotion event. consumer who purchased two 2 kg of Zareen tea for them free small jar was provided and it was only applicable in the renowned departmental store like Agora, Shawpno, Meena Bazar.

 

Public Relation: Ispahani Mirzapore Zareen has some public relation event like when cricket, football World Cup held on.

Personal Selling: Personal selling occurs where an individual salesperson sells a product, service or solution to a client. Ispahani Mirzapore Zareen has not use Personal Selling IMC tools.

Related Story: "Zareen - Tea for Her" targeting the top end users.
                            They were targeting women.

My opinion: Marketers of Ispahani Mirzapore Zareen Tea introduce this product in nation wide. They use interesting and unique ads for promoting this product.  By doing these IMC campaign they increase their sales. They give enough information for this product. They are success.